Whether you’re starting a new business or revamping a well-established organization, your company will greatly benefit from having professional photos. Yes, the cost of hiring a professional photographer is an additional expense. However, think of the many uses that high-quality pictures will bring to your business. You can use them for your website, and marketing collaterals to strengthen your company’s image, no matter what industry you are in.
If your company is still using stock photos or poor-quality shots, here are five convincing benefits you will receive when you invest in professional photography:
High-quality pictures can boost your sales
As the old saying goes, a picture is worth a thousand words. This is especially true today when image-driven customers want to see product images before making the decision to buy one. If they go to your online store and see poor-quality images, it’ll deter them from clicking “add to cart.” That is why using sharp, well-composed pictures is now more crucial than ever before.
A strong picture communicates to your customers
The photos that you post on your website or billboards are excellent ways of telling your clients about your brand. As such, you want them to represent your products and service as authentic as possible. Stock photos, while the more affordable option, can weaken your brand because they are not pictures of what your actual offerings.
These generic images can give out a false impression of your company. Not to mention, other businesses can easily pullout a stock photo and use it for their own advertisements as well. To make sure that the public can truly get to know your business, show them real photos of your store, products, and team members.
Images can make or break your brand
Having professional photos taken requires an additional budget, time, and effort. Aside from having to hire a photographer, you’ll need to set-up the shoot, which could take more than a day. Oftentimes, you’ll even need to rent a studio.
That is why many business owners sometimes just opt to take pictures themselves using a DSLR camera and other less expensive options. However, keep in mind that using low quality, pixelated images say much about your brand. If you want to make a good impression on potential clients, don’t skimp on your photos.
Good-quality images are good for your website’s SEO
These days, being visible on the web is crucial for a business’ success. While almost all businesses have websites, not every single one can be instantly accessed. In such situations, Search Engine Optimization (SEO) is the key to making your website reach your potential customers.
There are many different factors to improving SEO, and one of them is through your images. Know that posting optimized photos help your website rank better in Google and other search results. They will also encourage people to stay on your site longer for a more engaging user experience.
Professional pictures are versatile content
In this digital age, content is a crucial aspect of a company’s website and social media. Similar to write-ups, photos are also a form of visual content. In fact, they are a more versatile and powerful form of content because their uses are limitless.
They can be used as posts on Instagram, Facebook, and other social media sites, or even accompany a blog post or email. Offline, you can use them in brochures, flyers, and other promotional materials.
Investing in professional photos will take your business to another level. Make sure to allocate time and budget for pictures every quarter to make sure that your marketing collaterals stay relevant and updated.
If you’re looking for a corporate photographer in Edinburgh, get in touch with us today to see how we can help!